Case Study: Hashtag Strategy

Case Study: Hashtag Strategy

About the project

May 2020
PC & Electronics Brand

Why are hashtags important?

Hashtags allow you to reach new users and audiences by targeting a specific and relevant niche.

For our client, we used a diverse combination of hashtags in the gaming and PC-building community.

We catered toward our client's targeted audience, creating value and connection to the end-user. With this strategy, we reached over 50,000 users organically, with under 5,000 followers at the time of posting - with just one post, and without ads.

"Hashtags on Instagram act like keywords on Google. They help you reach out to an audience that is not following you. You should use the trending hashtags in your niche to get found by the right audience."

Shane Barker - Forbes Magazine

🎉 Hooray!!! 🥳

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